The Message Gives Gossard a Boost

In the first of a number of marketing initiatives to promote the UK's favourite lingerie brand, The Message has teamed up with Gossard to create a striking billboard campaign that has stopped traffic and passers-by alike in their tracks.

The posters feature sexy, oversized shots of model Elle Liberachi wearing Gossard’s new 'Superboost' lingerie with the taglines "good buy girls" and "OMG", and can be seen at key billboard sites around London.

In particular, the ‘good buy girls’ creative tips its hat to the look and feel of Gossard’s memorable advertising campaign of the 1990s; the iconic Wonderbra “Hello Boys” posters – but their underlying message has been updated to appeal to women of today.

Gossard Managing Director, Tony Jarvis, said, “Gossard is a brand with great recognition, but we realised that we needed to make the brand and its products more relevant to the upcoming generation of sassy, sexy women. The launch of our new Superboost range, that beautifully accentuates women’s curves, is the perfect vehicle for the campaign as the range offers ‘traffic stopping’ style and fantastic quality, yet is also priced for everyday, not just special occasion, wear."

The campaign is part of a major development of the Gossard brand through new and existing products and related marketing activity, all of which will be produced by The Message.

Knot again!

See our previous blog post for the fun we had creating this wonderful piece of knotting, Staffordshire style.

Here's the knot getting all the glory at the launch of Staffordshire County Council's new corporate identity a few weeks back.

Rumour has it that the knot has now gone in to hibernation for the winter, but will back when the weather's better so as not to get too frayed.

Knot your average job

We're often praised for "doing the things that other marketing agencies can't", which we guess includes sourcing large pieces of rope and tying it in knots. Staffordshire knots to be precise.

As part of Staffordshire County Council's new corporate identity launch, we were asked to recreate a physical replica of the Staffordshire knot for a publicity shot or two.

We're still awaiting the final PR shots, but have our own pictures of Robin and Nick unpacking said rope to keep us amused in the meantime.

Candid CAMRA

Our very own Mr. Chappell recently spent a day of 'client liaison' at the opening of Bakewell's new Thornbridge Brewery, which happened to involve sampling a pint or two of their finest ales. A tough job, but someone had to do it.

Unbeknown to Ian (at the time at least), he was captured on camera by East Midlands Today, offering a connoisseurial look at one of Thornbridge's finest brews.

You can watch his 2.73 seconds of fame here on BBC's news website.

Of course, the rest of the office were mightily relieved that they weren't asked along to what was clearly a very exhausting day of local business networking.

Maps "R" us

We're a bit tucked away on Pride Park. Just a few twists and turns away from the stadium, but tucked away nonetheless. So if you're coming to see us, we've thrown together a map to help you along the way.*

* Also available on our website at www.the-message.co.uk

Caffeine fuelled

One thing we're well accustomed to here is getting our creative hands dirty. That's done in a metaphorical sense of course, so as to keep our fingernails nice and clean.

Having produced Pretty Polly's eye-catching ‘Caution Hot Tights’ packaging (in the shape of takeout coffee cups no less), it's been all hands on deck to get the tights packed and shipped off in time for this week's celebrity launch at Selfridges.

The new legware collection has been designed in conjunction with in-vogue London fashionista Henry Holland, one of London's hottest designers.

Without Charlotte’s 'more chocolate than biscuit' Bahlsen biscuits, we might not have got through the day.

Busy at Birchover

A corporate re-brand, brochure design, copywriting, website development, promotional posters, photography...and even a spot of toilet humour.

It's been a busy couple of weeks for The Message, and for Birchover Hotel Apartments. With a little help from us, they've just launched their new brand identity and shiny new website - www.birchover.com.

We also think they're on to a good thing, as they're the only hotel apartments in Derby...and with over 70 one and two-bedroom apartments in Darley Abbey and Allestree, they offer a pretty cool alternative to the usual boring hotel room.

If you want to see the new ads we've done for Birchover, take a look in the, ahem, 'washrooms' next time you're at Pride Park.