Thanks to a helping hand from yours truly, our friends at Weleda have just announced that their wonderful Skin Food has won the prestigious Silver Award for the Classic Beauty Product of the Year at the Clothes Show London.
Skin Food is one of Weleda’s original skincare products and, thanks to our play on the fact that it's been in existence since 1926, has since been ‘discovered’ by a number of celebrities.
Jayn at Weleda loved our ad and said lots of kind words about it: "The 1926 Beauty Product of the Year ad that you guys did for us went a long way to create a real buzz around the product and get it on people’s radars!"
Actually, the new ad campaign measured over 1.2 million page impressions in April, appearing in Elle, Zest, Harpers Bazaar and Top Santé to name just a few.
Have you tapped in to the Skin Food phenomenon? It's now got quite a cult following and has been seen peeking out the handbags of the likes of Joss Stone, Rihanna and Helena Christensen.*
*Any excuse to post a picture of the lovely Helena really.
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