It's a conversation that also sparked some interesting lunchtime debate in the office yesterday. We came up with ten between us, although all for very different reasons; from the actual desirability of a company's product through to their service, status, ethos and ways they communicate to their customers.
It also got us talking this morning about brands that we used to like, but that have somehow now lost their appeal, but that's for another day.
Well, our top ten boiled down to Apple, Waitrose, Paul Smith, Pizza Express, Sony, Aga, The Co-op, BBC, Starbucks and The Guardian.
Over to you.
Off the top of my head, my top five would be Camper, Sofitel, Innocent, Lush and Starbucks.
ReplyDeleteIan B at The Message.
My go...based on the tried and trusted ‘would I like to wear a T-shirt with the logo on method’...Land Rover...Arc’Teryx...Illy...SubPop....Santa Cruz (the bikes not the footballer)...Birds (never sell a stale cake)...Pogenpohl....Miele....Kitchen Aid...Crumpler...Leica...Ron Hill...Catnic...(they make lintels)...Spotify...Kärcher...Apple....Swiss Army....British Army...Mandarina Duck...Belgium....Chatsworth Farm Shop.... Norbert Dentressangle....Huf Haus....The Post Office...Private Eye...Helvetica...John Peel.....Leatherman...Pellegrino...Porcelonosa (Hello Andrew!)....MAC (not strictly aimed at me, but if I wore makeup I’d definitely buy MAC)...The Economist...Stephen Fry...English Heritage...hmmm...mine just seem to be a list of very expensive things (oh, and we weren’t allowed to choose any brands we work for, obviously!)
ReplyDeleteIan C at The Message
Tokheim....I don't know anything about them, but they make the petrol pumps at Shell stations...and like their brand.
ReplyDeleteIan C at The Message
what about the Mini? Very interesting to see how a classic British brand has been reinvigorated and is almost more iconic than before. No longer a car but a way of life. After all, it is a mini adventure.
ReplyDeleteGE - I love their current TV adverts. It runs through their various businesses telling you what they are doing NOW (financing various businesses via GE Capital, powering 1/4 of the world's electricity, saving lives via GE Healthcare, etc). It's a positive message in a pretty dire climate. It says "We're not hanging around moaning about the credit crunch, we're just getting on with it". The music is very powerful and their strap-line - "Imagination at work" - also appeals.
ReplyDeleteboden eddie stobart bench ( clothes might be crap but quite possibly world's greatest use of logoism ) fiat krups factory records
ReplyDeletelondon transport ( pre 1970 mainly, but have had later moments ) eric gill curwen press